
While the media-shy designer will never match Lagerfeld’s bombastic presence, this was a customer-friendly outing that should keep the brand’s cash registers ringing. Viard took a risk by transporting her audience back to a golden period for Chanel, running the danger of being unfavorably compared with her predecessor. It was Lagerfeld himself who persuaded nineteen-year-old Schiffer to make her runway debut for Chanel, making her the first untested runway model Chanel ever hired. The throne found an unlikely occupant young German model Claudia Schiffer with the blessing of Lagerfeld, naturally. Miniskirts featured extended flaps in the back, while a black leather quilted dungaree had the aura of an instant classic.įlou tends to be Viard’s weak point, and this show was no exception, with a closing sequence of chiffon dresses in an oversized butterfly print that felt like a downer, compared to the rest of the colorful lineup. So in 1990, the Chanel throne was vacant. It is the year 1990, Chanel is at their peak showcasing its first eyewear collection on the catwalk in Paris. Viard offered oversized jackets in a variety of hues, including a lilac version printed with double-C logos. Think of the glamorous 90s and Chanel, the world-famous fashion brand that conquered the world and has become the equivalent of sophistication and ultimate luxury.

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Some looks appeared teleported from that era: a cropped T-shirt with “Chanel” spelled out in sequins was paired with a long black skirt with a thong peeking over the waistband, while a pink cardigan came with a matching crop top and shorts. The 25 Top Supermodels That Dominated Fashion in the 90s. Rohner was first on the runway, in a low-cut white swimsuit and black T-shirt that were a perfect foil for the accessories: two-tone flats, a black 2.55 handbag, an oversize quilted tote and oodles of necklaces, in the kind of pileup that Lagerfeld made a trademark of ‘90s Chanel. Inside, photographers jostled to get a picture of the stars in person.

Guests entered through a room where giant screens showed black-and-white footage of brand ambassadors, including Lily-Rose Depp and Blackpink’s Jennie, picking up cameras and preening in a director’s chair.
